Brew Conversions
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Digital media advertising · Planning · Paid performance

Media plans that earn their spend.

Brew Conversions plans, launches and optimises paid media on every platform your audience uses: Google, Meta, Instagram, YouTube, LinkedIn, Reddit, Spotify, Amazon, programmatic and more. You get the planning rigour used on global brands, sized for your budget.

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Led by Shakti Singh Rathore · Gurugram8+ years at Publicis GroupeDentsuGroupM$50M+ in media budgets handledGoogle, Amazon, Spotify & SEMrush certified
Plan your media mix Live · 12-week plan
—Impressions / month
—Clicks / month
—Leads / month
Indicative estimates from typical platform benchmarks. Actual results depend on your category, creative and targeting.
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Track record

Brands I've planned campaigns for.

Global and Indian brands across FMCG, tech, banking, auto, retail and non-profit, planned and bought at Publicis, dentsu and EssenceMediacom.

Certifications

Certified on the platforms that matter.

Recommendations

What colleagues, clients and partners say.

Recommendations from people at Google, The Trade Desk, Uber, HP, Zenith, Times Internet and more, left on LinkedIn. Hover to pause.

From impression to conversion

Every dollar traced from first view to final sale.

$50M+media budgets handled
8+years in agency media
10+national & global brands
20+ad platforms run
Services for brands & businesses

One planner across every channel you buy.

Pick a single platform or hand over the whole mix. Each service ends with a working account, a clear plan and numbers you can track.

Reach · Frequency · GRP

Media planning & strategy

Platform mix, budget split and flighting built from your audience and business goal.

  • Audience and competitor research
  • Budget allocation by funnel stage
  • Flowchart with a KPI per line
All platformsMedia plansBudget modelling
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CPC · CTR · Conv. rate

Search ads

Google Search, Performance Max, Demand Gen and Microsoft Bing, set up correctly from day one.

  • Account and conversion tracking setup
  • Keyword and negative structure
  • Bid strategy and ad copy testing
Google SearchPerformance MaxDemand GenMicrosoft Bing
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CPM · CPL · ROAS

Social ads

Facebook, Instagram, LinkedIn, Reddit, X, Snapchat, Pinterest and Quora campaigns for leads, sales or installs.

  • Pixel and Conversions API checks
  • Audience and creative testing plan
  • Retargeting and lookalike layers
FacebookInstagramLinkedInRedditXSnapchatPinterestQuora
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CPV · Listen-through · Lift

Video & audio

YouTube, Spotify and OTT / connected TV campaigns that build awareness and feed your funnel.

  • Format choice: skippable, bumper, Shorts, audio
  • Sequencing and frequency caps
  • Brand lift measurement
YouTubeSpotifyOTT / CTV
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ACoS · TACoS · Viewability

Commerce & programmatic

Amazon and Flipkart marketplace ads, plus DSP display and video buying.

  • Sponsored Products and Brands
  • DSP audience and inventory setup
  • Brand safety and viewability
Amazon AdsFlipkart AdsDV360The Trade Desk
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GA4 · Attribution

Audit & measurement

A second opinion on accounts that spend but don't convert.

  • Account and tracking audit
  • Wasted-spend report
  • Dashboard of the KPIs that matter
Google AdsMetaGA4Amazon
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Running ads in-house? Team training on Google, Meta and media planning is on the Learning page. Share your ad requirement →
Platforms

Wherever your audience scrolls, searches or listens.

One person plans across all of them, so budget moves to whatever is working instead of staying stuck in silos.

Best for

All 20 platforms I plan and buy on. Pick a goal to see where I'd start.

Search

  • Google Search
  • Performance Max
  • Demand Gen
  • Microsoft Bing

Social

  • Facebook
  • Instagram
  • LinkedIn
  • Reddit
  • X
  • Snapchat
  • Pinterest
  • Quora

Video & audio

  • YouTube
  • Spotify
  • OTT / CTV

Commerce

  • Amazon Ads
  • Flipkart Ads

Programmatic

  • DV360
  • The Trade Desk
  • Display network
How an engagement runs

From brief to report, in five steps.

  1. Brief

    Your goal, budget, margins and past results, shared through the requirement form.

  2. Audit

    Review of existing accounts, tracking and creative to find what is leaking.

  3. Plan

    Platform mix, flighting and a KPI for every line, signed off before spend.

  4. Launch

    Campaigns built, tracking verified and first-week checks done.

  5. Optimise

    Weekly bid, audience and creative changes, with a report you can read in five minutes.

Step 1 · What you get
  • A 3-minute verified requirement form
  • Goal, budget and KPI agreed in writing
  • First view on platforms within one working day
About

Agency experience, without the agency retainer.

Shakti Singh Rathore $50M+ budgets handled 8+ yrs agency media Group Head Media Planning

Shakti Singh Rathore has planned and bought digital media since 2017: most recently as Group Head, Media Planning at Publicis Groupe for GSK, and before that leading Apple's media at dentsu. Across these roles he has managed more than $50 million in media budgets, with every campaign run against clear KPIs.

He also trains peers and cross-functional teams on new platforms, which is where the Learning sessions come from. Brew Conversions brings all of this to startups, D2C brands and growing teams.

SearchSocialDisplayVideoProgrammaticReserved buysTeam training
Budgets handled
$50M+
Based in
Gurugram, India
Education
Bachelor's in Computer Science, BIT Mesra
Languages
English, Hindi
Career explorer · hover or tap a role 20162025
For brands & businesses

Need ads that convert?

Share your platforms, budget and goal. You'll get a recommended media mix and next steps.

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Want to learn paid media?

Practical Google and Meta Ads courses, media planning, mock interviews and career guidance.

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