Audience and account targeting
Job titles, functions, seniority, company size and industry, plus matched audiences from your target account lists.
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LinkedIn is the most precise way to reach people by job title, company and industry, and the most expensive if it is run carelessly. Campaigns are built around tight audiences, offers worth a click and lead quality your sales team signs off.
Job titles, functions, seniority, company size and industry, plus matched audiences from your target account lists.
Pre-filled LinkedIn forms with qualifying questions, synced to your CRM so sales can follow up fast.
Promoted posts from founders and experts, and gated guides that build trust before a sales call.
Website visitors, video viewers and form openers brought back with the next step in the journey.
Manual or cost-cap bidding and frequency checks to keep costs under control.
Cost per qualified lead and pipeline, not just clicks and form fills.
Businesses selling to companies, where one deal is worth thousands.
Consultancies, agencies and firms that need senior decision-makers.
Employers hiring specific roles and programmes recruiting professionals.
Your goal, budget, margins and past results, shared through the requirement form.
Existing accounts, tracking and creative reviewed to find what is leaking.
Platform mix, structure and a KPI for every line, agreed before spend.
Campaigns built, tracking verified and first-week checks done.
Weekly changes to bids, audiences and creative, with a report you can read in five minutes.
For B2B products with a high deal value, often yes. Clicks cost more than on other platforms, but the targeting reaches decision-makers that other platforms cannot.
LinkedIn is usually the most expensive social platform per click and per lead. Budgets should be set from your deal value and sales conversion rates, not from click costs alone.
Lead gen forms usually bring more leads at a lower cost; landing pages often bring fewer but more qualified leads. Many campaigns test both.
Expect a few weeks of testing audiences and offers. B2B sales cycles are long, so judge campaigns on pipeline over a quarter.
Pricing depends on the channels, spend and scope of work. Share your brief and you get a clear quote.
Share your goal, budget and platforms. You get a reply within one working day, usually with a first recommendation.