Audience and competitor research
Who you are trying to reach, where they spend time and what competitors are already buying.
Service Β· Media planning & strategy
Media planning and buying built on numbers, not habits.
Agency-grade media planning without the agency overhead. Your audience, goal and budget turned into a platform mix, flighting and a KPI for every line, ready to buy or to brief your team.
8+ years in agency media$50M+ media budgets managed20 ad platforms planned and bought1 day to reply to every brief
What's included
Everything you need to run it well.
Platform mix
The right combination of search, social, video, audio, commerce and programmatic for your goal.
Budget allocation
Spend split by funnel stage and channel, with scenarios for different budget levels.
Reach, frequency and flighting
When each channel runs, how often people see your ads and how the plan builds over time.
KPIs and measurement plan
A target for every line of the plan, plus the tracking and reporting needed to prove it.
Media flowchart
A clear, presentation-ready plan you can share with leadership or hand to any buying team.
Who it's for
Built for businesses that measure results.
Brands planning a launch
New products, markets or campaigns that need a plan before money is committed.
Marketing teams without a planner
In-house teams that buy media but want an independent plan and second opinion.
Founders allocating budget
Businesses deciding how much to spend and where, across several channels.
How it works
From brief to report, in five steps.
Brief
Your goal, budget, margins and past results, shared through the requirement form.
Audit
Existing accounts, tracking and creative reviewed to find what is leaking.
Plan
Platform mix, structure and a KPI for every line, agreed before spend.
Launch
Campaigns built, tracking verified and first-week checks done.
Optimise
Weekly changes to bids, audiences and creative, with a report you can read in five minutes.
Why work with Brew Conversions
- Planned and bought media at Publicis, dentsu and EssenceMediacom for global and Indian brands.
- One planner across every channel, so budget moves to whatever is working.
- You own your ad accounts, data and creative from day one.
- Clear weekly reporting in plain language, with the numbers that matter to your business.
FAQ
Common questions.
What is the difference between media planning and media buying?
Planning decides where, when and how much to spend, and what each channel should achieve. Buying is setting up and running the campaigns. You can hire either, or both.
Can you work with my existing agency?
Yes. Many clients use an independent plan to brief or check their agency, or to compare proposals.
How long does a media plan take?
Most plans are ready within one to two weeks of receiving the brief and data, depending on scope.
Which platforms do you plan on?
Twenty platforms, including Google, Meta, LinkedIn, YouTube, Spotify, Amazon, DV360 and The Trade Desk.
How is pricing set?
Pricing depends on the markets, channels and scope. Share your brief and you get a clear quote.
Ready to plan your next campaign?
Share your goal, budget and platforms. You get a reply within one working day, usually with a first recommendation.
More services
Other ways I can help.
Google Ads managementGoogle Ads management that pays for itself.βMeta Ads managementMeta Ads management: Facebook and Instagram ads that convert.βVideo & audio adsYouTube, Spotify and CTV ads that build demand.βAmazon & programmatic adsAmazon Ads and programmatic, run with discipline.βAds account auditGoogle Ads and Meta Ads audit: find where your budget leaks.βChatGPT & AI search adsChatGPT ads and AI search advertising, done right from day one.βLinkedIn Ads managementLinkedIn Ads management that reaches the decision-makers.βReddit Ads managementReddit Ads management that feels native, not pushy.βSpotify Ads managementSpotify Ads management: audio people actually hear.β